A Purposeful Alternative
Since 2017, we've been creating a purposeful and premium quality alternative to fast fashion, promoting the idea of thoughtful consumption by offering a sustainable, affordable year-round collection of permanent wardrobe staples. We produce clothes for those who value quality and craftsmanship when investing in a product, but also the values that are intrinsically linked to the garments we love and wear every day.
We're a small independent British company committed to ethical and sustainable practices, continually re-evaluating and refining every product we make, and we do this passionately building trusting relationships along the way. This is "Our Version".
Excessive consumption and a throwaway culture have eroded the value we used to place on our clothes with them now sadly perceived as disposable. We like to think differently, and believe the clothes we design can have a more positive future.
For all our Futures
For us, sustainability isn’t a marketing slogan to sell more product. We can’t consume our way out of a consumption crisis.
We are committed to driving change, creating purposeful products and a company that endures and performs with integrity over the long-term, helping shift an industry that’s also one of the biggest polluters toward a sustainable and transparent future, which in turn, is better for all our futures.
ourver [our version]
OURVER (pronounced ‘our-ver’) is a (/ˌpɔːrtmænˈtoʊ/) or portmanteau word a linguistic blend of words, in which parts of multiple words or their sounds are combined into a new word, as in smog, coined by blending smoke and fog, or ourver, from our and version.