Denim with Purpose
In early 2019 we set out on a journey to create the most sustainable denim jean we could make, re-evaluating each component, sourcing and working with only the best fully certified organic, recycled and eco-friendly materials. Built from the ground up to be totally sustainable from fabric to thread, responsibly manufactured and those processes transparently
With a quality and craftsmanship to rival the luxury brands at a fair price, because we believe everyone should be able to make better choices with their denim.
Ethically and Transparently Made
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Sustainable denim starts with ethical manufacturing practices, including environmental and social responsibilities.
Our attention to sustainability starts at the very beginning of the design process and continues throughout. We've worked together with our suppliers to find the best natural, recycled and sustainable alternatives.
13.5 oz Raw Selvedge
A beautiful raw selvedged denim. We leave it Raw (unwashed) with no washing or water used in the finishing of the denim.
Organic cotton is very similar to conventional cotton in terms of look and feel, however it is completely free of destructive toxic pesticides and chemical fertiliser. Growing organic cotton helps to improve soil quality, prevents water contamination and conserves biodiversity.
That's why we decided to make our most sustainable denim with 100% organic cotton. That way, we no longer use hazardous chemicals. It also requires 91% less water, 62% less energy, contains no GMO and produces 46% less CO2 than regular cotton.
Our Eco-Friendly Buttons and rivets are made especially for us by by world renowned trim manufacturer YKK and are made with a 100% reduction in toxic chemicals and waste.
Compared to conventional metal button production they also use 89% less water, 64% less energy and 46% less electricity to produce.
Recycled Sewing Thread
We have used Denimfil® Eco garment thread is produced from high quality Polyester LT fibers made from 100% post-consumer recycled plastic PET (Polyethylene Terephthalate) bottles. and is certified by the Global Recycle Standard (GRS).
Care for your Denim
you can extend its lifespan through proper care as well as help reduce the carbon footprint of your clothing. Laundry alone accounts for around 30% of the carbon footprint of clothing. benefit is it leads to water and energy savings through less frequent machine-washing and drying, as well as guidance on ironing and professional laundering techniques.