Sustainable Denim

Limited pre-release now available. Only £78.

Denim with Purpose

In early 2019, we set out on a journey to create the most sustainable denim jean we could make, re-evaluating each component, independently sourcing and working with the best fully certified organic, recycled and eco-friendly materials.

At every stage, we have carefully considered the rich history, characteristics and traditions of denim, seeking to rebuild from the ground up to be 100% sustainable from fabric to thread, responsibly made and the story of that processes transparently told. We've worked hard to create the perfect fit along with quality and craftsmanship to rival that of the luxury brands at a fairer price. Because we believe everyone should be able to make better choices with their denim.

We’re not just offering new jeans, we’re offering a new way of thinking, of manufacturing and accountability far removed from the culture of fast fashion and the outdated principles of profit before purpose.


Responsibly Made

When it comes to choosing the right partners to manufacture our garments, We always seek those smaller family-owned factories that have a proven track record of expert craftsmanship, reduced environmental impact, and outstanding working conditions. We believe it’s equally our responsibility to ensure that they not only meet our exacting standards but most importantly comply with all relevant health and safety standards for the people involved in our production, and we visit them often during this process forming strong personal relationships.

Being close to home also helps reduce transport and our environmental impact.
The cutting, sewing and embellishing of our denim all take place at one factory in Guimarães, Portugal. Specialising in denim jean-making and established in 1981 by two family members who had previous experience in the textile industry, they started out with twelve workers and now employ 47 with most long-serving, passing on traditional skills and techniques to the next generation.

Our Factory

Guimarães, Portugal

Sustainable denim starts with ethical manufacturing practices, including environmental and social responsibilities.

Sustainable Materials

Like all our products, our attention to sustainability started at the design stage and continues throughout the entire manufacturing process. We’ve worked together with our suppliers to find new organic, recycled and eco-friendly alternatives to decrease the environmental impact of our jeans.

For us, transparency is a key part of this process and believe that knowing all the necessary components from fabric, hardware, labels, even through to the stitching thread can only help us all make more informed choices about the clothes we buy.

Organic Cotton

Raw Selvedge Denim

Eco Hardware

Zero Chemicals & Waste

Garment Labels

Made from Waste

Sewing Thread

Recycled Thread

Recycle & Repurpose

Everything that is produced leaves a mark on the planet in one form or another. That’s why it’s hugely important our jeans are circular by design, giving maximum value and wear for as long as possible before entering a system of recycle or repurpose. 

Zero Waste

Nothing Wasted

Fully Certified Denim

The certifications for our jeans assures you that sustainability, the environment and the welfare of people are paramount in their creation.

Care for your Denim Sustainably

Laundry alone accounts for around 30% of the carbon footprint of clothing. So it goes without saying that less frequent machine-washing and drying leads to bigger water and energy savings. You can also extend the lifespan of your denim through proper care as well as help reduce their environmental impact. Raw denim is best left unwashed for as long as possible, this will help achieve greater contrasts in fades. However, this isn’t always possible but spot treating any stains and airing your jeans all helps towards saving resources, washing your jeans after shorter periods of wear will produce a fade with a more uniform colour. There’s no right or wrong way, it just depends on the look you want to achieve, but be assured, caring for your jeans sustainably as small a notion as it may seem, really does help make a difference.

More on Denim Care

Organic Selvedge Denim

Sustainable from fabric to thread.