For those who are delving into raw denim for the first time, we have put together a guide with a few pointers on how to get the best results from your jeans.
Firstly, there is no right or wrong way to go about caring and washing raw denim jeans, It all depends on personal preference and the look you want to achieve. However, washing less will prolong the lifespan of your jeans as well as help reduce their environmental impact.
laundry alone accounts for around 30% of the carbon footprint of clothing. So it goes without saying that less frequent machine-washing and drying leads to bigger savings for both you and the planet.