Factory Visit

Finding the right factory for a specific garment is an important task, not only must they meet our exacting standards, be as close to home as possible to reduce transport and our carbon footprint but most importantly, comply with all relevant health and safety standards, whilst maintaining environmental and sustainable responsibility.

Denim Factory



Factory Workers

Made In Portugal

Exactly twelve months ago we embarked on a journey to produce the most sustainable pair of jeans we could make, independently sourcing all the necessary components from organic, recycled and sustainable resources, challenging stuff. But it all started with finding a manufacturer that felt as strongly as we do about the current issues we all face regarding our impact on the world.

We always look for those smaller family-owned factories that have a proven track record of expert craftsmanship, where we can form long-term trusting relationships. So, when we found our new denim factory it did not disappoint.

Specialising in denim jean-making, its located in Guimaraes, Portugal. Established in 1981 by two family members who had some previous experience in the textile industry, starting with twelve workers they now employ 47 and most are long-serving, passing on traditional skills and techniques to the next generation. Their sustainability credentials are also pretty good with the waste of raw materials being collected and reused by a specialist recycling company. Remaining threads are re-dyed and reused, paper and plastic are properly separated and sent for recycling.

Recycled Sewing Thread


Purposeful Denim

We are super excited and extremely proud of our latest permanent garment. We believe they are the most sustainable denim jeans you can buy right now, every component is made of sustainable or recycled materials from fabric to thread. Having found the final piece in our quest, a sewing thread made from 100% post-consumer recycled plastic PET (Polyethylene Terephthalate) bottles, production is now ready to begin and we can put a date on the first production run. 

We’ll be releasing more information on our new jeans in the coming weeks. In the meantime, you can follow us on Instagram or any of our social channels to keep up to date and be first to know when they will be available, as the first 50-100 will be at a special introductory price... Because we want everyone to be able to make better choices.