Organic raw selvedge sustainable denim jeans folded with turned cuff

What if your next pair of jeans
could do better than your last?

Denim with Purpose

We set out on a journey to create the most sustainable denim jean we could make, re-evaluating each component, independently sourcing only the best fully certified, organic, recycled and eco-friendly materials.

At every stage, we have carefully considered the rich history, characteristics and traditions of denim, rebuilding from the ground up to be 100% sustainable from fabric to thread, responsibly made and the story of those processes transparently told.

We’re not just offering sustainable jeans, we’re offering a new way of thinking, of manufacturing and accountability, far removed from the culture of fast fashion and the outdated principles of profit before purpose.

#purposefuldenim

organic raw selvedge denim jean waistband
organic selvedge denim trucker jacket close up
organic stonewash denim jeans with natural jacron ourver badge

Sustainable Materials

Like all our products, our attention to sustainability starts at the design stage and continues throughout the entire manufacturing process. We’ve worked together with our suppliers to find new organic, recycled and eco-friendly alternatives to decrease the environmental impact of our jeans.

For us, transparency is a key part of this process and believe that knowing all the necessary components from fabric, hardware, labels, even through to the stitching thread can only help us all make more informed choices about the clothes we buy.

Organic selvedge denim fabric from candiani Italy

Organic Cotton

Raw Selvedge Denim

Eco Hardware

Zero Chemicals or Waste

Eco-friendly denim hardware

Garment Labels

Made from Waste

Sewing Thread

Recycled Thread

Workers on denim factory floor.

Our Factory

Guimarães, Portugal.

Sustainable denim starts with ethical manufacturing practices, including environmental and social responsibilities.

Responsibly Made

We always seek those smaller family-owned factories that have a proven track record of expert craftsmanship, reduced environmental impact, and outstanding working conditions. We believe it’s equally our responsibility to ensure that they not only meet our exacting standards but most importantly, comply with all relevant health and safety standards for the people involved in our production.

The cutting, sewing and embellishing of our denim takes place at one factory in Guimarães, Portugal. Established in 1981 by two family members specialising only in denim jean-making, they started out with twelve workers and now employ 47 with most long-serving, passing on traditional skills and techniques to the next generation. Being close to home also helps us reduce transport and our environmental impact.

Denim off-cuts waiting to be recycled

Zero Waste

Nothing Wasted

Fully Certified Denim

The certifications for our jeans assures you that sustainability, the environment and the welfare of people are paramount in their creation.

Global organic textile standard and global recycled standard certificates
Factory embroidery machines

Purposeful Denim