Garment Care

Positive Care

We have always strongly believed that taking care of your clothes is one of the easiest ways in which you can help have a positive effect on their longevity and the environment.

The fashion industry is one of the most environmentally damaging accounting for 10% of the world’s carbon emissions, and to make things worse, we’re buying more and using them less, serving to fuel our waste and climate emergency. With the rise of fast fashion, we’ve become a society of short-lived trends and frequently changing tastes eroding the values we used to place on our clothes with them now sadly perceived as disposable.

Whilst we are striving to minimize the impact that our products have (Learn more) there are some small steps you can take to help have a positive impact on both the environment and your pocket by washing your clothes less frequently, reducing the washing temperature, ironing less, avoiding tumble-drying and doing the occasional repair. By simply extending the life of our clothing by just 9 months, we can lower their carbon, water, and waste impact by up to 30%.

Many green cleaning detergents offer a perfect wash at low temperatures whilst reducing their chemical impact. Choosing smarter care and storage methods will extend the life of your wardrobe favourites, read our tips below and your clothes and your conscience will be just as clean.

Washing Less

Good Storage

Basic Repairs

Donate or Recycle

Never throw away your old and unwanted clothes. Give to a friend, donate to a charity or recycle.