Store news ·Aug 30, 2020

(Very) Limited Pre-release

Back in February (before the world changed) we sent our factory in Portugal 150 meters of organic selvedge denim, intended for new developments and a pre-production size set of jeans.

Then everything ground to a halt and we started to look at alternative ways of supporting our factory and suppliers. So, once they safely reopened we asked if it would help to use that fabric for a very short run of our denim jeans.

Well, guess what... they've arrived.

Limited 54 Pairs

Only 54 pairs will be available for immediate delivery. That equates to 9 pairs per size and if you manage to grab a pair, you won't just be the first to get your hands on our sustainable jeans, you'll be influential in giving us your opinion after a few weeks of ownership and wear.

They will be available on a first-come-first-served basis on the 12th of September at 9 am (BST)

Limited Price £78

We've worked hard to create a sustainable denim jean with a quality and craftsmanship that rivals the best denim brands, but we also want people to be able to make better choices when it comes to buying denim, that's why we've worked even harder to price them fairly.

Non-sustainable selvedge denim jeans of this quality would demand a retail price of £150+. You will get this pre-release at just £78 with our full production retail target being only £100.

Sustainable Denim Jean Info-Graphic

Why Pre-Release?

We have spent over 20 months developing and sourcing a sustainable alternative, but we won't be 100% satisfied until we know that you are too. So we're releasing this limited number of garments on a first-come-first-served basis.

We'll send a follow-up email after 4-6 weeks of ownership to ask what you think. Your feedback will be invaluable in helping us shape not only these jeans but the future of sustainable denim practices.